Brands built
from scratch.
I build complete brand identities from scratch — for cafes, restaurants, and small businesses across Europe and the US that want to look like they mean it.
"A good brand makes your business look like it's been around for years — even if you opened last month."
— Kale, on what brand design actually does
A top brand designer in London or New York charges €3,000–8,000+ for the same result you'll get working with me. The difference isn't the quality — it's the zip code.
I'm based in Serbia. My costs are lower. I pass that directly to you — and you get a brand that stands alongside anything made in any major city.
All prices in EUR. Custom scopes available — just reach out and we'll figure it out.
Starter
€350 – €500
Popular
€700 – €1,000
Recommended
€1,500 – €2,500
Complete
€2,500 – €4,000
Not sure which package fits? Drop me a message — I'll tell you what you actually need.
Free 30-minute conversation. I learn about your business, your audience, and what you want your brand to feel like. No pitch, no sales pressure.
I translate what we discussed into a written brief — positioning, mood, direction. You approve it before any design work starts.
You receive 2–3 distinct logo directions, each presented in context. Real mockups, not white-background PDFs.
We pick the strongest direction and refine it together. Colour, weight, spacing — every detail until it's right.
All files, all formats, full copyright. A brand you can actually use — on print, digital, signage, anything.
Most clients have never worked with a brand designer before. I've built a process that makes it simple — you know exactly what's happening, what's next, and what you're getting.
From first call to final delivery, most projects take 2–4 weeks depending on the package and your feedback speed.
Tell me about your business and what you're looking for. I'll respond within 24 hours and we'll book a free 30-minute discovery call to see if we're a good fit.
Client feedback
★★★★★
"Kale delivered exactly what we needed. The brand feels cohesive and professional — our customers notice the difference."
Upwork client · 5.0 rating
★★★★★
"Fast, responsive, and genuinely talented. He understood the brief immediately and the concepts were spot-on from the first round."
Upwork client · 5.0 rating
★★★★★
"Worth every euro. The logo he created is now the foundation of everything we put out — packaging, social, signage."
Upwork client · 4.9 rating
Based on verified reviews from Upwork · 4.9/5 average